better burgers and breakfast

big breakfast boost

With traffic sluggish across the restaurant industry, it’s no wonder QSR operators are looking to morning meals – and Safest Choice™ – to put sales on a fast track.

• Breakfast is booming for Quickservice, which saw 582 million more a.m. visits, $7 billion in incremental sales and a 2% traffic share increase over the last 5 years. (1)
• Eggs are essential to QSR morning meals. Menu mentions have grown to 4.2 billion servings in 2011 – a 15% increase over 5 years. (1)
• Hot sandwiches, egg-based entrees and combo meals account for 50% of QSR breakfast menu items, with hot sandwiches growing 102% over the last 4 years. (2)

bold burger statement

Burgers are made better with fresh, pasteurized shell eggs, which add culinary surprise, rich flavor and voluptuous mouthfeel to gourmet burger and sandwich builds.

• Gourmet burgers continue to trend upward, with the QSR burger category still growing and 5 of the leading Fast Casual burger chains realizing double-digit sales growth. (3)
• Fried eggs on burgers represent one of today’s sizzling menu trends, topping off upscale sandwiches on menus across the country.

Sources:

1. The NPD Group, 2011.
2. Datassential, 2011.
3. Technomic, October 2011.